Gerrit Noordzij writes about Ruse:
"Ruse is related to my handwriting. I transferred the rhythm of the written word image into this typeface: the emphasis lies on the balance between the white shapes that keep the black shapes in place. The appearance of the typeface is casual, but what's casual for me doesn't necessarily have to be for other people. Let's say that I excluded any striking peculiarities.
The theoretical product that's distilled from my sketches has proven itself already as a practical tool for posters, cartography and magazines. In books I've been able to test Ruse for poems as well as for scientific texts and catalogues."

Ruse is remarkably extensive and complete. The diagram on this screen shows how the family is built up.
From 000 to 100 the family is divided into 11 variants of increasing contrast. Each variant contains four different kinds of figures (supplied in four font layouts - HgTb, HgTx, LnTb and LnTx) and a special version for ligatures (Lig). HgTb is a version that has old style figures with identical widths, HgTx has old style figures with individual widths, LnTb has lining figures with identical widths and LnTx has lining figures with individual widths. Any typesetting job for figures, whether it be in tables or plain text, can be carried out easily with Ruse. Each variant is available in roman, italic and small capitals. The complete family consist of 154 fonts.